:root{
  --ink:#14213d;
  --ink-soft:#3d4a68;
  --accent:#fca311;
  --accent-dark:#e08e00;
  --bg:#ffffff;
  --bg-alt:#f6f7fb;
  --line:#e3e6f0;
  --card:#ffffff;
  --radius:14px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;color:var(--ink);background:var(--bg);line-height:1.6}
.wrap{max-width:1020px;margin:0 auto;padding:0 22px}
a{color:var(--ink)}

/* header */
.site-header{position:sticky;top:0;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line);z-index:10}
.header-inner{display:flex;justify-content:space-between;align-items:center;padding:14px 22px}
.logo{font-weight:800;font-size:1.25rem;letter-spacing:-.02em}
.logo-dot{color:var(--accent-dark)}
nav{display:flex;gap:22px;align-items:center}
nav a{text-decoration:none;font-size:.95rem;color:var(--ink-soft)}
nav a:hover{color:var(--ink)}
.nav-cta{border:2px solid var(--ink);padding:6px 14px;border-radius:999px;color:var(--ink)!important;font-weight:600}
@media(max-width:680px){nav a:not(.nav-cta){display:none}}

/* hero */
.hero{padding:84px 0 64px;text-align:center;background:linear-gradient(180deg,#fdf6e3 0%,#ffffff 78%)}
.eyebrow{display:inline-block;font-size:.8rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent-dark);background:#fff3d6;border:1px solid #f5d78a;padding:5px 12px;border-radius:999px;margin-bottom:22px}
.hero h1{font-size:2.6rem;line-height:1.15;letter-spacing:-.02em;max-width:820px;margin:0 auto 20px}
.hero h1 .accent{color:var(--accent-dark)}
.hero .sub{font-size:1.15rem;color:var(--ink-soft);max-width:680px;margin:0 auto 30px}
@media(max-width:680px){.hero h1{font-size:1.9rem}}

.btn{display:inline-block;background:var(--accent);color:#14213d;font-weight:700;text-decoration:none;padding:14px 28px;border-radius:999px;border:none;font-size:1rem;cursor:pointer;transition:background .15s}
.btn:hover{background:var(--accent-dark);color:#fff}
.btn-wide{width:100%}
.micro{font-size:.85rem;color:#7a8199;margin-top:14px}

/* strip */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-alt);padding:30px 0}
.strip-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;font-size:.98rem;color:var(--ink-soft)}
@media(max-width:680px){.strip-grid{grid-template-columns:1fr}}

/* sections */
.section{padding:72px 0}
.section-alt{background:var(--bg-alt)}
.section h2{font-size:1.9rem;letter-spacing:-.01em;margin-bottom:14px}
.section-sub{color:var(--ink-soft);max-width:700px;margin-bottom:28px}

.steps{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:30px}
@media(max-width:680px){.steps{grid-template-columns:1fr}}
.step{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.step-num{width:36px;height:36px;border-radius:50%;background:var(--ink);color:#fff;font-weight:800;display:flex;align-items:center;justify-content:center;margin-bottom:14px}
.step h3{margin-bottom:8px;font-size:1.08rem}
.step p{color:var(--ink-soft);font-size:.97rem}

/* sample */
.sample-card{background:#fff;border:2px solid var(--ink);border-radius:var(--radius);padding:30px;box-shadow:8px 8px 0 rgba(20,33,61,.08)}
.sample-tag{display:inline-block;font-size:.72rem;font-weight:800;letter-spacing:.09em;background:var(--ink);color:#fff;padding:5px 10px;border-radius:6px;margin-bottom:20px}
.sample-head{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;flex-wrap:wrap;border-bottom:1px solid var(--line);padding-bottom:18px}
.sample-brand{font-weight:800;font-size:1.15rem}
.sample-site{color:#7a8199;font-weight:400;font-size:.9rem}
.sample-q{color:var(--ink-soft);font-size:.9rem}
.sample-score{text-align:right}
.score-num{font-size:2.4rem;font-weight:800;line-height:1;color:var(--accent-dark)}
.score-of{font-size:1.1rem;color:#7a8199}
.score-label{font-size:.8rem;color:var(--ink-soft);text-transform:uppercase;letter-spacing:.06em}
.sample-grid{display:grid;grid-template-columns:1fr 1fr 1fr;gap:22px;padding:22px 0;border-bottom:1px solid var(--line)}
@media(max-width:760px){.sample-grid{grid-template-columns:1fr}}
.sample-block h4{font-size:.85rem;text-transform:uppercase;letter-spacing:.06em;color:var(--ink-soft);margin-bottom:8px}
.big-stat{font-size:1.5rem;font-weight:800}
.plain-list{list-style:none}
.plain-list li{padding:3px 0;color:var(--ink-soft);font-size:.96rem}
.plain-list li strong{color:var(--ink)}
.sample-fixes{padding-top:22px}
.sample-fixes h4{font-size:.85rem;text-transform:uppercase;letter-spacing:.06em;color:var(--ink-soft);margin-bottom:10px}
.sample-fixes ol{margin-left:20px;color:var(--ink-soft)}
.sample-fixes li{padding:4px 0}
.sample-fixes li strong{color:var(--ink)}

/* audiences */
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:26px}
@media(max-width:680px){.two-col{grid-template-columns:1fr}}
.audience-card{border:1px solid var(--line);border-radius:var(--radius);padding:26px;background:var(--card)}
.audience-card h3{margin-bottom:8px}
.audience-card p{color:var(--ink-soft)}
.honest-note{margin-top:26px;color:var(--ink-soft);border-left:4px solid var(--accent);padding-left:16px;max-width:760px}

/* pricing */
.pricing-wrap{max-width:640px}
.price-card{background:#fff;border:2px solid var(--ink);border-radius:var(--radius);padding:34px;margin-top:26px}
.price-amount{font-size:3rem;font-weight:800;line-height:1}
.price-per{font-size:1.1rem;color:#7a8199;font-weight:600}
.price-name{font-weight:700;margin:6px 0 16px}
.check-list li{padding-left:24px;position:relative;color:var(--ink-soft)}
.check-list li::before{content:"✓";position:absolute;left:0;color:var(--accent-dark);font-weight:800}
.price-note{color:var(--ink-soft);margin:18px 0 22px;font-size:.96rem}

/* form */
.form-wrap{max-width:640px}
#waitlist-form{display:flex;flex-direction:column;gap:16px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px}
#waitlist-form label{font-weight:600;font-size:.95rem;display:flex;flex-direction:column;gap:6px}
#waitlist-form input{padding:12px 14px;border:1px solid var(--line);border-radius:10px;font-size:1rem;font-family:inherit}
#waitlist-form input:focus{outline:2px solid var(--accent);border-color:transparent}
.hp-field{position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden}
.turnstile-box{min-height:65px}
.turnstile-box:empty{display:none}
.optional{color:#7a8199;font-weight:400}
.required{color:#c0392b}
.form-status{font-size:.95rem;min-height:1.2em}
.form-status.ok{color:#1e7d32;font-weight:600}
.form-status.err{color:#c0392b;font-weight:600}
.form-status.info{color:var(--ink-soft)}

/* faq */
details{border:1px solid var(--line);border-radius:10px;background:#fff;padding:16px 20px;margin-bottom:12px}
summary{font-weight:700;cursor:pointer}
details p{margin-top:10px;color:var(--ink-soft)}

/* footer */
.site-footer{border-top:1px solid var(--line);padding:34px 0;background:var(--bg-alt)}
.footer-inner{display:flex;gap:18px;align-items:flex-start}
.footer-inner p{color:#7a8199;font-size:.88rem;max-width:640px}